When it comes to marketing studies, Fordham University’s College of Business Administration (CBA) is tough to beat.

CBA’s marketing area was ranked fourth in a new list of specialties released by Bloomberg BusinessWeek magazine. In addition, the college was ranked eighth in ethics; ninth in business law; 19th in finance; and 23rd in accounting.

“I often tell prospective students not to put too much emphasis on the rankings, as they can be overly simplistic measures of academic quality,” said Donna Rapaccioli, Ph.D., dean of CBA and the Fordham business faculty. “That said, specialty rankings do provide insight into the quality and opportunities available to students interested in specific disciplines. I am especially proud of the marketing, business law and ethics areas.

“Studying marketing in New York City provides students with opportunities for hands-on experience you can’t find in many other locations. Recognition for the quality of our ethics area reinforces our Jesuit approach to educating business leaders as men and women of conscience,” Rapaccioli added.

Dawn Lerman, Ph.D., associate professor of marketing and chair of marketing for the Schools of Business Administration, said the marketing faculty is passionate about the subject they teach.

“They are also passionate about our students and about giving our students an opportunity not just to study marketing, but also to experience marketing,” she said.

“Many members of our faculty are closely connected to industry which affords us many unique opportunities such as transforming traditional course assignments into consulting projects for company clients and bringing high-level executives on campus.

“New York is our classroom. It’s not unusual for our Rose Hill students to venture into Manhattan with their professor to see marketing in action,” Lerman added.

Bloomberg BusinessWeek surveyed more than 85,000 students at more than 100 top business schools and asked them to rate their programs’ performance in a dozen academic disciplines ranging from accounting and ethics to marketing and sustainability. The list ranked specialty areas from the 50 top undergraduate business programs.

The honors for CBA come on the heels of good news for Fordham’s Graduate School of Business Administration (GBA). CEO Magazine ranked its executive MBA (EMBA) program among the top 25 global MBA programs in its spring 2010 issue.

Inclusion in the top 25 “tier-one” status means the Fordham program “demonstrates a high level of innovation and thought leadership; class sizes are moderate, senior faculty are used and the makeup of students is diverse,” according to the magazine, which is published in London by the Callender Media Group.

“This is very positive news, as it allows for the continued positive momentum of our program,” said Francis Petit, Ed.D., assistant dean and director of executive programs for GBA.

The Fordham EMBA program is ranked in the Spring 2010 issue within the North America/Global EMBA Rankings. Programs are listed alphabetically and include Columbia, Cornell, Duke, Georgetown, New York University and Wharton.

In April, the EMBA program was ranked 25th in the nation by U.S. News & World Report. GBA’s marketing specialty area was ranked 23rd nationally in that same issue.


Gina Vergel is Senior Director of Communications. She oversees the digital news coverage, public relations, and social media for the university. Before joining Fordham in 2007, Gina worked as a reporter for the Home News Tribune, and The Ridgewood News, where she won Society of Professional Journalist (New Jersey chapter) awards for breaking news and feature writing, respectively. She can be reached at [email protected] or (646) 579-9957.