IPED Lecture: Corporate Social Responsibility

Prior to joining Marymount Manhattan College as an assistant professor, Gunjali Trikha worked at the NYSE for thirteen years, most recently as director of corporate social responsibility. During this lecture, she will provide a detailed analysis of the public responsibility of corporations, nonprofits, and intermediaries within the global community. She’ll cover ongoing and upcoming trends in the field, such as impact investing, human rights in the supply chain, and the rise of cause marketing in building brand equity. We’ll analyze how these trends are interwoven around the themes of globalization, competitive advantage, and measurable social impact.